UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Published August 11, 2016 by Jane Portman

Portrait of Eric White

Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Want more content like this in your inbox?

Join 7,000 awesome people on my mailing list — designers, SaaS founders, product managers & marketers who are business-driven and want to build better software.