UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Published August 11, 2016 by Jane Portman
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Portrait of Eric White

Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.

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Show Notes

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