Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.
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With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.