How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You’ll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.
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How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
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Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.
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Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.
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How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say “no” to product roadmap suggestions, and more.
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How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more. (more…)
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What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework. (more…)
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Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design. (more…)
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Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.
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How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more. (more…)
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