Research

UI Breakfast Podcast. Episode 121: Managing Customer Feedback with Sofia Quintero

Portrait of Sofia Quintero

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is Sofia Quintero, the founder of NomNom. You’ll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.

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UI Breakfast Podcast. Episode 118: Customer Top Tasks with Gerry McGovern

Portrait of Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

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UI Breakfast Podcast. Episode 112: Optimizing SaaS Trials with Alli Blum

Portrait of Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

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UI Breakfast Podcast. Episode 111: Effective Website Navigation with Els Aerts

Portrait of Els Aerts

We’ve been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You’ll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

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UI Breakfast Podcast. Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

Portrait of Zack Naylor

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

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UI Breakfast Podcast. Episode 109: Mastering Google Analytics with Jeff Sauer

Portrait of Jeff Sauer

According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You’ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.

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UI Breakfast Podcast. Episode 93: Copying vs Stealing with Ferdinand Vogler

Portrait of Ferdinand Vogler

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn’t be afraid of repeating yourself in your own work.

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UI Breakfast Podcast. Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop

Portrait of Claire Suellentrop

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You’ll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.

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UI Breakfast Podcast. Episode 85: Validating Your SaaS Product with Brian Casel

Portrait of Brian Casel

How do you know if your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and fellow podcaster. We talk about his extensive multi-step validation of Ops Calendar, and break down the process (and possible mistakes) for each single step.

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UI Breakfast Podcast. Episode 83: Building a Unique Identity with Melissa Eggleston

Portrait of Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You’ll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

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