Products

Start Here: Your Essential Content Guide

My dear friend, here’s a curated list of content organized by topic. I put it together for you, so that you can learn the essentials of our business ecosystem without paying top dollar for expensive training.

It starts with my own books and talks, and continues with other resources organized by topic. Note: I only include resources that are either free or very affordable.

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UI Breakfast Podcast. Episode 236: Customer Development with Michele Hansen

Portrait of Michele Hansen

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You’ll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.
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UI Breakfast Podcast. Episode 233: Demystifying Product Funnels with Rachel Obstler

Portrait of Rachel Obstler

What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You’ll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.
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UI Breakfast Podcast. Episode 228: Design Advisory with Brian Lovin

Portrait of Brian Lovin

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.
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UI Breakfast Podcast. Episode 221: Behavioral Economics with Kristen Berman

Portrait of Kristen Berman

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.
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UI Breakfast Podcast. Episode 219: Crowdfunding a Book with Jeremy Slagle

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children’s book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.
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UI Breakfast Podcast. Episode 217: Intuitive Product Design with Fabricio Rosa Marques

Fabricio Rosa Marques

What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.
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UI Breakfast Podcast. Episode 212: Data-Driven Design Decisions with Zack Naylor

Portrait of Zack Naylor.

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say “no” to product roadmap suggestions, and more.
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Better Done Than Perfect. Using Surveys for Customer Success with Moritz Dausinger

Portrait of Moritz Dausinger

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.
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UI Breakfast Podcast. Episode 211: Starting a New SaaS Product with Adii Pienaar

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.
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