What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.Read more
My dear friend, here’s a curated list of content organized by topic. I put it together for you, so that you can learn the essentials of our business ecosystem without paying top dollar for expensive training.
It starts with my own books and talks, and continues with other resources organized by topic. Note: I only include resources that are either free or very affordable.Read more
Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You’ll learn the success story behind his product, and get tips for building (and selling) design resources on your own.Read more
It’s episode one hundred today — and we have a spectacular guest to celebrate! It’s Patrick McKenzie, a SaaS thought leader who doesn’t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.Read more
Meaningful motion can make a huge difference in your product, yet it’s so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who’s responsible for the implementation, how to document transitions when you hand off your work, and how to “breathe life” into an existing web app.Read more
The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.Read more
How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.Read more
The new year is around the corner, and it’s time to pause and self-reflect. This year was very productive: I did plenty of consulting, grew my podcast, published another book, sold my SaaS product, and started a new one.Read more
Does your product suffer from inconsistent behavior or performance? Then you’re probably dealing with UX debt. In this episode, we’re tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You’ll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.Read more
Until yesterday, I’ve been a confident user of a three-tier pricing strategy. But then Sean D’Souza (author of my favorite book, The Brain Audit) came along with his talk at Double Your Freelancing Conference in Stockholm. His pricing method turned my world upside down. So I’m sharing his method with you!Read more
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.