Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Read more
What are the implications of building software that interacts with your customer’s customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Read more
Today we’re talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You’ll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.
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This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.
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No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Read more
Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You’ll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Read more
Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You’ll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Read more
How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You’ll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Read more
Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You’ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Read more
Growing a SaaS company is such a slow process. How do you know if you’re on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You’ll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Read more
The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.Read more
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