Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You’ll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.
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How do you find motivation and energy to create something new, something you’ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You’ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.
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Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is Sofia Quintero, the founder of NomNom. You’ll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.
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Wouldn’t it be great to have a logical approach to creative disciplines? Today we talk about “the web design equation” — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You’ll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.
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We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You’ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous “emotional targeting” method.
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Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.
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Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.
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Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You’ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.
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We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You’ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user’s seeking system.
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What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You’ll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.
Read moreWith this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
