Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You’ll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.
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Many SaaS businesses track engagement for each user individually — pretending that companies don’t exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
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Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You’ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.
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There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You’ll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.
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The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You’ll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.
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Acquiring more products as a growth strategy isn’t new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.
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With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You’ll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.
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Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You’ll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.
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How do you know what features in your product bring the most value? How can you “make your strengths stronger” and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You’ll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.
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Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You’ll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.
Read moreWith this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
