UI Breakfast Podcast

Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.

UI Breakfast Podcast. Episode 118: Customer Top Tasks with Gerry McGovern

Portrait of Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

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UI Breakfast Podcast. Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Portrait of Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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UI Breakfast Podcast. Episode 116: Segmenting Your Users with Val Geisler

Portrait of Val Geisler

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You’ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

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UI Breakfast Podcast. Episode 115: The Psychology of Addictive Products with Jeff Davidson

Portrait of Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You’ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user’s seeking system.

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UI Breakfast Podcast. Episode 114: Product Demos Done Right with Aaron Krall

Portrait of Aaron Krall

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You’ll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.

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UI Breakfast Podcast. Episode 113: Designing Messaging Systems with Kostya Gorskiy

Portrait of Kostya Gorskiy

Chats and messengers represent a huge design challenge: there’s always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.

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UI Breakfast Podcast. Episode 112: Optimizing SaaS Trials with Alli Blum

Portrait of Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

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UI Breakfast Podcast. Episode 111: Effective Website Navigation with Els Aerts

Portrait of Els Aerts

We’ve been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You’ll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

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UI Breakfast Podcast. Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

Portrait of Zack Naylor

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

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UI Breakfast Podcast. Episode 109: Mastering Google Analytics with Jeff Sauer

Portrait of Jeff Sauer

According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You’ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.

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