Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You’ll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.
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Healthcare industry involves enormous resources, but has always been “playing catchup” when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You’ll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.
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Isn’t game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You’ll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.
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“Build it, and they will come” could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You’ll learn how to turn a few random emails into a cohesive launch experience, “prime the pump” for your product, and measure the outcome — so that you can optimize and iterate.
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Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You’ll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.
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Many SaaS businesses track engagement for each user individually — pretending that companies don’t exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
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Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You’ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.
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There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You’ll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.
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The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You’ll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.
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Acquiring more products as a growth strategy isn’t new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.
Read moreWith this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
