Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.
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We’ve been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You’ll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.
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What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.
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According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You’ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.
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What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate & Head of Platform at Acceleprise. You’ll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.
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How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You’ll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.
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What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.
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Custom sales copy will always outperform general copy — with very little effort on your side. That’s the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.
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Is that new project really worth your attention? Should you say “yes” to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You’ll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.
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Surprisingly, most web applications offer the same “out of the box” experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You’ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.
Read moreWith this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
