Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You’ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.
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The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.
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Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You’ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.
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With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You’ll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.
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We all receive plenty of “let’s get started” emails when we sign up for new software. Some of them stand out, the rest don’t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You’ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.
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A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.
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Writing proposals isn’t fun, but they’re a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You’ll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.
Read moreDear friends, I just did a big rewrite of The UI Audit sales page. In this post you’ll learn more about the process and the thinking behind it. To celebrate this little change, I’m doing a book sale! Use the promocode REWRITE39 on checkout to get 39% off any of the book packages.
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To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you’ll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.
Read moreThis is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What’s better: written format, audio or video? How do you make the process as smooth and effective as possible?
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