How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.
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As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.
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What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.
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How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.
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How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.
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Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You’ll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.
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Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.
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What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework. (more…)
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Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.
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We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You’ll learn about the stages of the naming process, why it doesn’t have to be customer-centric, and how to make the right decision.
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