Writing

UI Breakfast Podcast. Episode 155: Writing Microcopy with Yael Ben-David

Portrait of Yael Ben-David

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.

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UI Breakfast Podcast. Episode 151: Powerful Case Studies with Joel Klettke

Portrait of Joel Klettke

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You’ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

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UI Breakfast Podcast. Episode 149: Tech Education for Kids with Miriam Tocino

Portrait of Miriam Tocino

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.

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UI Breakfast Podcast. Episode 138: Blogging Strategy for SaaS with Kaleigh Moore

Portrait of Kaleigh Moore

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You’ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

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UI Breakfast Podcast. Episode 134: UX Writing with Yuval Keshtcher

Portrait of Yuval Keshtcher

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You’ll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.

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UI Breakfast Podcast. Episode 102: SaaS Email Onboarding with Val Geisler

Portrait of Val Geisler

We all receive plenty of “let’s get started” emails when we sign up for new software. Some of them stand out, the rest don’t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You’ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.

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UI Breakfast Podcast. Episode 81: Writing & Publishing Professional Books with Rachel Andrew

Portrait of Rachel Andrew

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.

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UI Breakfast Podcast. Episode 41: Writing Killer Design Proposals with Nathan Powell

Portrait of Nathan Powell

Writing proposals isn’t fun, but they’re a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You’ll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.

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The UI Audit: Why I Did a Rewrite of the Sales Page

Dear friends, I just did a big rewrite of The UI Audit sales page. In this post you’ll learn more about the process and the thinking behind it. To celebrate this little change, I’m doing a book sale! Use the promocode REWRITE39 on checkout to get 39% off any of the book packages.

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UI Breakfast Podcast. Episode 32: Writing About UI/UX Professionally with Ben Gremillion

Portrait of Ben Gremillion

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you’ll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

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