The Chicken or the Egg? Explaining Our Early Product Design Decisions at

Illustration for Early Design Decisions

“You need to get comfortable being uncomfortable.”

This was the blunt feedback one of our early adopters gave us during his onboarding call.

As co-founders, we’d spent the past several months doing customer research for, collecting a round of pre-orders, and using our findings to build a very raw MVP. Now, we were finally ready to invite our first few customers into the product. (more…)

Read more

The 1-Hour UI Audit: Get Your Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.