Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.Read more
What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.Read more
“You need to get comfortable being uncomfortable.”
This was the blunt feedback one of our early adopters gave us during his onboarding call.
As co-founders, we’d spent the past several months doing customer research for Userlist.io, collecting a round of pre-orders, and using our findings to build a very raw MVP. Now, we were finally ready to invite our first few customers into the product. (more…)Read more
What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate & Head of Platform at Acceleprise. You’ll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.Read more
Surprisingly, most web applications offer the same “out of the box” experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You’ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.Read more
We all receive plenty of “let’s get started” emails when we sign up for new software. Some of them stand out, the rest don’t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You’ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.Read more
It’s episode one hundred today — and we have a spectacular guest to celebrate! It’s Patrick McKenzie, a SaaS thought leader who doesn’t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.Read more
What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.Read more
Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You’ll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.Read more
This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You’ll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.Read more
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.