How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations. (more…)Read more
Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.
Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.Read more
Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You’ll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.Read more
Today we talk about the “hidden” infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Read more
What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Read more
What are the implications of building software that interacts with your customer’s customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Read more
Today we’re talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You’ll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended. (more…)Read more
Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You’ll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Read more
How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You’ll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Read more
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