SaaS

UI Breakfast Podcast. Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Portrait of Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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UI Breakfast Podcast. Episode 116: Segmenting Your Users with Val Geisler

Portrait of Val Geisler

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You’ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

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UI Breakfast Podcast. Episode 114: Product Demos Done Right with Aaron Krall

Portrait of Aaron Krall

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You’ll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.

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UI Breakfast Podcast. Episode 112: Optimizing SaaS Trials with Alli Blum

Portrait of Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

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UI Breakfast Podcast. Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

Portrait of Zack Naylor

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

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The Chicken or the Egg? Explaining Our Early Product Design Decisions at Userlist.io

Illustration for Userlist.io Early Design Decisions

“You need to get comfortable being uncomfortable.”

This was the blunt feedback one of our early adopters gave us during his onboarding call.

As co-founders, we’d spent the past several months doing customer research for Userlist.io, collecting a round of pre-orders, and using our findings to build a very raw MVP. Now, we were finally ready to invite our first few customers into the product. (more…)

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UI Breakfast Podcast. Episode 108: How Startup Accelerators Work with Nina Stepanov

Portrait of Nina Stepanov

What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate & Head of Platform at Acceleprise. You’ll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.

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UI Breakfast Podcast. Episode 103: UX Personalization with Samuel Hulick

Portrait of Samuel Hulick

Surprisingly, most web applications offer the same “out of the box” experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You’ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.

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UI Breakfast Podcast. Episode 102: SaaS Email Onboarding with Val Geisler

Portrait of Val Geisler

We all receive plenty of “let’s get started” emails when we sign up for new software. Some of them stand out, the rest don’t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You’ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.

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UI Breakfast Podcast. Episode 100: Leveling Up with Patrick McKenzie

Portrait of Patrick McKenzie

It’s episode one hundred today — and we have a spectacular guest to celebrate! It’s Patrick McKenzie, a SaaS thought leader who doesn’t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.

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