What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.
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According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You’ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.
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Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn’t be afraid of repeating yourself in your own work.
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This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You’ll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.
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How do you know if your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and fellow podcaster. We talk about his extensive multi-step validation of Ops Calendar, and break down the process (and possible mistakes) for each single step.
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How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You’ll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.
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We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You’ll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.
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Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you’re working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You’ll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results. (more…)
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Today our goal is to get into the minds of our users, and predict when they’re likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You’ll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.
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How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You’ll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis. (more…)
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
