Psychology

UI Breakfast Podcast. Episode 126: Company Values Done Right with Haraldur Thorleifsson

Portrait of Haraldur Thorleifsson

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.

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UI Breakfast Podcast. Episode 122: Starting New Projects with David Kadavy

Portrait of David Kadavy

How do you find motivation and energy to create something new, something you’ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You’ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.

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UI Breakfast Podcast. Episode 119: Emotional Targeting with Talia Wolf

Portrait of Talia Wolf

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You’ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous “emotional targeting” method.

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UI Breakfast Podcast. Episode 118: Customer Top Tasks with Gerry McGovern

Portrait of Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

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UI Breakfast Podcast. Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Portrait of Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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UI Breakfast Podcast. Episode 115: The Psychology of Addictive Products with Jeff Davidson

Portrait of Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You’ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user’s seeking system.

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UI Breakfast Podcast. Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling

Portrait of Sherry Walling

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.

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UI Breakfast Podcast. Episode 93: Copying vs Stealing with Ferdinand Vogler

Portrait of Ferdinand Vogler

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn’t be afraid of repeating yourself in your own work.

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UI Breakfast Podcast. Episode 88: Ethical UX with Trine Falbe

Portrait of Trine Falbe

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about “black hat” and “white hat” UX practices, privacy problems, products for children, and what UX designers can do to protect their users.

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UI Breakfast Podcast. Episode 84: Storytelling in UX with Dan Nessler

Portrait of Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

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