Psychology

UI Breakfast Podcast. Episode 162: Designing for Behavior Change with Amy Bucher

Portrait of Amy Bucher

How do you design a product that truly changes people’s lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You’ll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.

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UI Breakfast Podcast. Episode 160: Engaging Older Adults with Judy Dressner

Portrait of Judy Dressner

Today we’re taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You’ll learn what challenges the senior citizens face when interacting with the world, and how software can help.

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UI Breakfast Podcast. Episode 149: Tech Education for Kids with Miriam Tocino

Portrait of Miriam Tocino

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.

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UI Breakfast Podcast. Episode 142: Game Thinking with Amy Jo Kim

Portrait of Amy Jo Kim

Isn’t game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You’ll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

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UI Breakfast Podcast. Episode 126: Company Values Done Right with Haraldur Thorleifsson

Portrait of Haraldur Thorleifsson

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.

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UI Breakfast Podcast. Episode 122: Starting New Projects with David Kadavy

Portrait of David Kadavy

How do you find motivation and energy to create something new, something you’ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You’ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.

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UI Breakfast Podcast. Episode 119: Emotional Targeting with Talia Wolf

Portrait of Talia Wolf

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You’ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous “emotional targeting” method.

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UI Breakfast Podcast. Episode 118: Customer Top Tasks with Gerry McGovern

Portrait of Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.

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UI Breakfast Podcast. Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Portrait of Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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UI Breakfast Podcast. Episode 115: The Psychology of Addictive Products with Jeff Davidson

Portrait of Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You’ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user’s seeking system.

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