Pricing

UI Breakfast Podcast. Episode 133: SaaS Pricing with Patrick Campbell

Portrait of Patrick Campbell

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You’ll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

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UI Breakfast Podcast. Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Portrait of Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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UI Breakfast Podcast. Episode 98: Value-Based Design with Nick Disabato

Portrait of Nick Disabato

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You’ll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.

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UI Breakfast Podcast. Episode 97: How to Escape Hourly Billing with Jonathan Stark

Portrait of Jonathan Stark

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You’ll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.

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UI Breakfast Podcast. Episode 96: Building a Global Customer Base with Ed Freyfogle

Portrait of Ed Freyfogle

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You’ll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.

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How Sean D’Souza Changed Everything I Know About Pricing

Until yesterday, I’ve been a confident user of a three-tier pricing strategy. But then Sean D’Souza (author of my favorite book, The Brain Audit) came along with his talk at Double Your Freelancing Conference in Stockholm. His pricing method turned my world upside down. So I’m sharing his method with you!

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