Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.
Read more
What feature should you build next? Will your product be ever “done”? How to avoid “building yourself into the corner”? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You’ll learn how to prioritize new features, create roadmaps based on user research, and ignore “squeaky wheals” while focusing on truly important product work.
Read more
The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You’ll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.
Read more
According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You’ll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.
Read more
How do you find motivation and energy to create something new, something you’ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You’ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.
Read more
Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is Sofia Quintero, the founder of NomNom. You’ll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.
Read more
Wouldn’t it be great to have a logical approach to creative disciplines? Today we talk about “the web design equation” — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You’ll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.
Read more
We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You’ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous “emotional targeting” method.
Read more
Before designing anything, how do you figure out what your users need in the first place? Today we’re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You’ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.
Read more
Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.
Read moreWith this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.
