Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today. Subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Want to become a sponsor? Detailed information is available here.
Custom sales copy will always outperform general copy — with very little effort on your side. That’s the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.Read more
Is that new project really worth your attention? Should you say “yes” to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You’ll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.Read more
Surprisingly, most web applications offer the same “out of the box” experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You’ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.Read more
We all receive plenty of “let’s get started” emails when we sign up for new software. Some of them stand out, the rest don’t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You’ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.Read more
Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You’ll learn the success story behind his product, and get tips for building (and selling) design resources on your own.Read more
It’s episode one hundred today — and we have a spectacular guest to celebrate! It’s Patrick McKenzie, a SaaS thought leader who doesn’t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.Read more
What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.Read more
How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You’ll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.Read more
Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You’ll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.Read more
Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You’ll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.Read more
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.