Marketing

UI Breakfast Podcast. Episode 175: Product Trends with Dru Riley

Portrait of Dru Riley

Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond. (more…)

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UI Breakfast Podcast. Episode 172: Naming Your Product with Brad Flowers

Portrait of Brad Flowers

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You’ll learn about the stages of the naming process, why it doesn’t have to be customer-centric, and how to make the right decision.

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UI Breakfast Podcast. Episode 169: Building Your Brand with Austin Church

Portrait of Austin Church

How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You’ll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.

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UI Breakfast Podcast. Episode 168: Succeeding at Freemium with Tim Valishev

Portrait of Tim Valishev

Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.

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UI Breakfast Podcast. Episode 167: Designing Effective Presentations with Payman Taei

Portrait of Payman Taei

Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You’ll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.

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UI Breakfast Podcast. Episode 163: Building Communities with Courtland Allen

Portrait of Courtland Allen

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our awesome guest today is Courtland Allen, the founder of Indie Hackers. You’ll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.

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Episode 161: Managing Product Versions with Max Seelemann

Portrait of Max Seelemann

Today we talk about the “hidden” infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.

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UI Breakfast Podcast. Episode 153: Your First 100 Customers with Asia Matos

Portrait of Asia Matos

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You’ll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

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UI Breakfast Podcast. Episode 151: Powerful Case Studies with Joel Klettke

Portrait of Joel Klettke

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You’ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

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UI Breakfast Podcast. Episode 150: Understanding Product-Market Fit with Derrick Reimer

Portrait of Derrick Reimer

Growing a SaaS company is such a slow process. How do you know if you’re on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You’ll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).

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