The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more. (more…)Read more
It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders. (more…)Read more
How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations. (more…)Read more
Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.
The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.Read more
Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.
How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success. (more…)Read more
Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.Read more
“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.
Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond. (more…)Read more
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