How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations. (more…)Read more
Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist and innovation expert. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.
The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.Read more
Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.
How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success. (more…)Read more
Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.Read more
“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.
Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond. (more…)Read more
We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You’ll learn about the stages of the naming process, why it doesn’t have to be customer-centric, and how to make the right decision.Read more
How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You’ll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.Read more
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