Helping Software Companies Design Profitable Web Applications

Hello! I’m Jane Portman, an independent UI/UX consultant from Russia. I help SaaS companies build focused, profitable web applications. Previously a creative director at a large agency, now I run Userlist with two awesome co-founders, host UI Breakfast Podcast, write books, and raise three kids. Check out products and services below to see how I can help your business.

Your Productized Consulting Guide

Your Productized Consulting Guide
Want to get started with productized consulting? This step-by-step guide will teach you how to craft an irresistible offer, overcome typical client objections, write the perfect sales page, protect your business, and strategically plan your entire productized consulting line.

Learn more and get a free sample

The UI Audit

Want to design web applications that are actually useful to people? This concise, hands-on book will teach you how to adopt a simple, strategic approach to UI/UX design — from product strategy to each individual screen.

Learn more and get a free sample

UI Breakfast Podcast

Join us for exciting conversations about UI/UX design, products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

View recent episodes


Onboard and engage your users with Userlist — a customer messaging tool for SaaS companies. More efficient than building it yourself; less complex than Intercom or

Learn more and get free email planning worksheets

The Content Guide

This guide is a curated list of free (or inexpensive) content, so that you can learn the essentials of our business ecosystem without paying top dollar for training. It starts with my own books and talks, and continues with other resources organized by topic. My articles and interviews appeared in Forbes, InVision,, and Net Magazine.

View the content guide

As seen in Forbes, InVision,, Net Magazine

“Jane delivered the unicorn of consulting!”

Joanna Wiebe“Jane’s been a godsend for us. Not only did she interpret our needs perfectly, but she was proactive about making additional design suggestions that enhanced our new product. Jane delivered the unicorn of consulting! No startup founder should dare launch without her guidance.”

— Joanna Wiebe, founder of Airstory and Copy Hackers

The 1-Hour UI Audit: Get Your Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.