UI Breakfast Podcast. Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Published December 29, 2016 by Jane Portman

Portrait of Christoph Engelhardt

Email marketing for software products differs from classic content marketing. We’re looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You’ll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

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