How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.