UI Breakfast Podcast. Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

Published July 25, 2016 by Jane Portman

Victor Yocco's Portrait

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

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Show Notes

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