Episode 161: Managing Product Versions with Max Seelemann

Published March 18, 2020 by Jane Portman

Portrait of Max Seelemann

Today we talk about the “hidden” infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.

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Show Notes

Today’s Sponsor

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