UI Breakfast Podcast. Episode 147: Product Positioning with April Dunford

Published September 24, 2019 by Jane Portman

Portrait of April Dunford

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You’ll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the “secret sauce” for your own product.

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Show Notes

Today’s Sponsor

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Interested in sponsoring an episode? Learn more here.

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