UI Breakfast Podcast. Episode 116: Segmenting Your Users with Val Geisler

Published July 20, 2018 by Jane Portman
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Portrait of Val Geisler

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You’ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

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Show Notes

Today’s Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

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