How to Publish Professional & Tactful Teardowns

Published September 26, 2016 by Jane Portman
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Today I’m answering a question from Anna Sabramowicz, an e-learning strategist. Anna would like to publish teardowns within her knowledge domain, and is asking for advice:

“Teardowns are obviously an excellent way to show domain expertise and market yourself. My question is, should I simply find things that are public on the web and do a teardown? Or should I be more formal and notify the owner, or ask for permission? Any lessons learned or things I should watch out for?”

Thank you for the great question, Anna! I’ve never encountered any problems with the teardowns. However, I’ve chosen to follow certain principles (voluntarily):

Also, practice makes perfect — do your best to publish tearowns regularly. This will help you develop your own voice, format, and professional reputation.

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