Products

UI Breakfast Podcast. Episode 56: Product Development Secrets with Claire Suellentrop

Portrait of Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You’ll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You’ll also learn an intriguing story how she got started with Calendly.

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UI Breakfast Podcast. Episode 55: Designing for Engagement with Susan Weinschenk

Portrait of Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user’s attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

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UI Breakfast Podcast. Episode 53: Trust Marketing with Paul Jarvis

Portrait of Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You’ll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

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The UI Audit: Why I Did a Rewrite of the Sales Page

Dear friends, I just did a big rewrite of The UI Audit sales page. In this post you’ll learn more about the process and the thinking behind it. To celebrate this little change, I’m doing a book sale! Use the promocode REWRITE39 on checkout to get 39% off any of the book packages.

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UI Breakfast Podcast. Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Portrait of Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you’re planning a product launch anytime soon, our takeaways will be super-valuable!

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How to Build a SaaS Product While Having Limited Technical Skills

Being a SaaS founder is no easy feat if you don’t possess necessary technical skills. Today I’m answering a question by Tobey Tozier, a designer from Portland, Maine:

“Say you have a big idea for a SaaS project, but many of the skills needed to execute it are outside your expertise as a designer. Where do you start?”

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Founder Freedoms: How to Stay Accountable in a Healthy Way

What if you’re falling behind on a promise you gave to your audience? Ben Gremillion (from this podcast episode) is asking a great question today as the founder of Grawlix CMS:

“We’re in the midst of a major overhaul to our web app. But we’re behind deadline by… well, quite a bit. So far people using our software and donating to our team have been patient, but I’m concerned that won’t last. We write blog posts and tweet regularly to let people know we’re still around. What else can we do to reassure people that our product isn’t vapor- or abandon-ware?”

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UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Portrait of Eric White

Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.

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UI Breakfast Podcast. Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler

Roger Dudler

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You’ll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

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UI Breakfast Podcast. Episode 25: Building Effective Course Software

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You’ll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).

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The 1-Hour UI Audit: Get the Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.