Products

How Sean D’Souza Changed Everything I Know About Pricing

Until yesterday, I’ve been a confident user of a three-tier pricing strategy. But then Sean D’Souza (author of my favorite book, The Brain Audit) came along with his talk at Double Your Freelancing Conference in Stockholm. His pricing method turned my world upside down. So I’m sharing his method with you!

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UI Breakfast Podcast. Episode 65: Measuring User Happiness with Richard Felix

Portrait of Richard Felix

Today our goal is to get into the minds of our users, and predict when they’re likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You’ll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.

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UI Breakfast Podcast. Episode 64: Making Freemium Work with Bridget Harris

Portrait of Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You’ll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget’s tips in Tiny Reminder and am very grateful for her advice!

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UI Breakfast Podcast. Episode 56: Product Development Secrets with Claire Suellentrop

Portrait of Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You’ll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You’ll also learn an intriguing story how she got started with Calendly.

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UI Breakfast Podcast. Episode 55: Designing for Engagement with Susan Weinschenk

Portrait of Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user’s attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

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UI Breakfast Podcast. Episode 53: Trust Marketing with Paul Jarvis

Portrait of Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You’ll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

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The UI Audit: Why I Did a Rewrite of the Sales Page

Dear friends, I just did a big rewrite of The UI Audit sales page. In this post you’ll learn more about the process and the thinking behind it. To celebrate this little change, I’m doing a book sale! Use the promocode REWRITE39 on checkout to get 39% off any of the book packages.

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UI Breakfast Podcast. Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Portrait of Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you’re planning a product launch anytime soon, our takeaways will be super-valuable!

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How to Build a SaaS Product While Having Limited Technical Skills

Being a SaaS founder is no easy feat if you don’t possess necessary technical skills. Today I’m answering a question by Tobey Tozier, a designer from Portland, Maine:

“Say you have a big idea for a SaaS project, but many of the skills needed to execute it are outside your expertise as a designer. Where do you start?”

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Founder Freedoms: How to Stay Accountable in a Healthy Way

What if you’re falling behind on a promise you gave to your audience? Ben Gremillion (from this podcast episode) is asking a great question today as the founder of Grawlix CMS:

“We’re in the midst of a major overhaul to our web app. But we’re behind deadline by… well, quite a bit. So far people using our software and donating to our team have been patient, but I’m concerned that won’t last. We write blog posts and tweet regularly to let people know we’re still around. What else can we do to reassure people that our product isn’t vapor- or abandon-ware?”

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The 1-Hour UI Audit: Get the Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.