Marketing

UI Breakfast Podcast. Episode 53: Trust Marketing with Paul Jarvis

Portrait of Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You’ll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

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UI Breakfast Podcast. Episode 50: Becoming a Brand Evangelist with Dennis Field

Portrait of Dennis Field

It’s episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You’ll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.

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UI Breakfast Podcast. Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Portrait of Christoph Engelhardt

Email marketing for software products differs from classic content marketing. We’re looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You’ll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

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UI Breakfast Podcast. Episode 44: Finding Your Voice in Social Media with Mojca Mars

Portrait of Mojca Mars

Social media these days resembles a war of bots. However, it’s still a powerful tool — if you do it right. Today’s guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You’ll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.

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UI Breakfast Podcast. Episode 39: Positioning Your Services with Philip Morgan

Portrait of Philip Morgan

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You’ll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.

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UI Breakfast Podcast. Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Portrait of Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you’re planning a product launch anytime soon, our takeaways will be super-valuable!

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UI Breakfast Podcast. Episode 19: Creating a Powerful Brand with Laura Roeder

Laura Roeder

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).

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UI Breakfast Podcast. Episode 17: Marketing Challenges

Today we’re wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You’ll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever “sell itself.” This episode is a huge reminder that everything requires marketing!

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The UI Audit: Interview with Rob Walling of Drip

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you’re welcome to get your copy of the book here while the launch discount is still active.

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The UI Audit: Interview with Tope Awotona of Calendly

This is a special founder interview from Jane’s book, The UI Audit. In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing. (more…)

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The 1-Hour UI Audit: Get the Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.