How do you make sure your design efforts are effective? There’s no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You’ll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.Read more
Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we’re exploring this concept with Laura Elizabeth — a fantastic designer, writer, and speaker. You’ll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.Read more
Hiring a good designer has never been easy! Today I’m talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You’ll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.Read more
In this episode we’re exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You’ll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.Read more
How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.Read more
What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He’s been helping startups for years by creating helpful content for them. In addition to startup issues, we also discuss Unthinkable — Jay’s show for craft-driven creators (which represents a new format of podcasting).Read more
Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You’ll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!Read more
Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.Read more
Sometimes SaaS founders end up in a very interesting situation. You have a cool feature in your web app, but users downright ignore it! It’s not that they can’t find this feature — they aren’t even looking for it.
Ouch! It hurts, because you invested your time into building this awesome, useful thing… And nobody cares for it. What can you do to prevent this from happening?Read more
Let’s welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we’ll hear Marie’s success story as a designer and product creator, and figure out how she manages so many products at once.Read more
With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.