UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Published August 11, 2016 by Jane Portman
Categories:

Portrait of Eric White

Discovering customer motivation is the core part of UX research! Today you’ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You’ll discover the JTBD principles, and learn how to run an effective customer interview.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

The 1-Hour UI Audit: Get the Free Course

With this free email course you’ll conduct a simple do-it-yourself audit of your web app: eliminate the obvious design flaws, gain control of your features, and start building the UI that customers really want.